The three options to the right provide an in-depth look at the project pictured on the left. Select these areas to learn how Marketing Group West helped this project, and the client, in building the experience.

Today's consumer has more options than ever when deciding what to cook for dinner.  Will it be beef or chicken? Fish or pork?  Name brand product or store brand product?  Even with a well-established brand identity, Harris Ranch needed a strategic marketing solution in order to keep its various products flying off the shelf.

After a thorough analysis of market conditions and target audience purchase behavior, MGW's creative team designed a series of communication tools aimed at cutting through the clutter of other advertising messages in the market.  Specifically, effective in-market radio commercials, outdoor billboards, and publication inserts were developed for use throughout the region.

These efforts not only exceeded the sales goals established by Harris Ranch executives, but did so in less than 25% of the time initially planned for.