The three options to the right provide an in-depth look at the project pictured on the left. Select these areas to learn how Marketing Group West helped this project, and the client, in building the experience.

National Semiconductor is a leading company in a crowded market, with products often interchangeable with their competition. They were also known to have good products, but were not known as being very innovative, even though they actually were in many areas.

A new copy style and graphic design was developed to enable them to stand out from the competition. Headlines were developed that showcased their innovative products and product categories, while maintaining their image as a company that has been here since the beginning, and will continue to provide reliability, along with cutting-edge products and services.

As the years progressed, National Semiconductor's product ads continually scored higher in readership recognition and approval in various trade publications. Not only was this award winning design in advertising and marketing communications carried out in North America, it was easily implemented in their overseas markets.