The three options to the right provide an in-depth look at the project pictured on the left. Select these areas to learn how Marketing Group West helped this project, and the client, in building the experience.

Armanino McKenna has a successful track record of strategic acquisitions and has doubled in size over a 5-year period. On track to do it again, they recently opened a new office in San Jose, California. The firm needed to increase brand awareness and recognition in this key San Jose and South San Francisco.

Working with Armanino McKenna and KNBR radio, Marketing Group West developed a powerful radio campaign, which included writing and production of two 30-second radio spots and tag line development for use in the "featured sponsorship" slot. Marketing Group West worked strategically with Armanino McKenna developing key messaging geared toward building brand awareness. Through the use of custom music and VO talent, we delivered a high-energy radio spot unique to Armanino McKenna.

The campaign received rave reviews from inside and outside the firm. The custom music succeeded in making the campaign unique and recognizable to Armanino McKenna.