Radio: Father and Son
A humorous approach was taken to create interest and attention in a generically staid category and showcase Fremont's products and services.
Click here to play the radio spot.
Radio: Elephants
This spot highlights in a humorous way the negative results of recent “big bank” mergers while reinforcing the advantages of doing business with the smaller bank alternative.
Click here to play the radio spot.
Client:
Fremont Bank
Assignment:
Radio Advertisements
Related Links:
Radio: Father and Son Radio: ElephantsThe three options to the right provide an in-depth look at the project pictured on the left. Select these areas to learn how Marketing Group West helped this project, and the client, in building the experience.
Position Fremont Bank as a legitimate alternative to it's larger competitors.
In an environment of large bank mergers and acquisitions, our research indicated that many consumers were growing tired of the results of these large bank mergers, i.e. loss of personalization and identity in an increasingly chaotic financial environment. We developed a cost-efficient and targeted radio campaign that positioned Fremont Bank as a relationship-based professional alternative to large banks. The radio spots were also intended to create a brand personality for Fremont where none existed.
The campaign increased awareness and positive perceptions of the Fremont Bank brand and increased new account openings by 30% vs. previous year in an extremely competitive environment.
