The three options to the right provide an in-depth look at the project pictured on the left. Select these areas to learn how Marketing Group West helped this project, and the client, in building the experience.

Create a television commercial that was specific enough to represent the opera category yet general enough to run throughout the changing programs of the opera season.

Despite budgetary restrictions and limited media exposure, recall and response ranked unusually high.

Opera was given an opportunity to enjoy a broadcast presence.