The three options to the right provide an in-depth look at the project pictured on the left. Select these areas to learn how Marketing Group West helped this project, and the client, in building the experience.

Mondavi, as the world's premier wine producer, found itself supporting a diversified, fragmented brand portfolio containing 15 different brands with over 85 different varietals. The company needed a more effective and efficient overall brand strategy to better leverage their expansive brand portfolio.

Our team developed a single umbrella brand strategy under the line; "Robert Mondavi: A Family of Wines". Brand guidelines were also developed to provide clarity and consistency of message.

The new brand strategy and guidelines provided a more unified presence in the marketplace. The new brand strategy also enabled Mondavi's direct and distributor sales force to tell their story much more effectively in the market.