The three options to the right provide an in-depth look at the project pictured on the left. Select these areas to learn how Marketing Group West helped this project, and the client, in building the experience.

Tessera is the world's leading provider of miniaturization technologies for the electronics industries. The company wanted to expand beyond its heavy product focus in the market and move toward supporting an increasingly important services portfolio.

Our team conducted Voice of the Customer qualitative research with all stakeholders both inside and outside the firm. Findings were substantiated through quantitative research. From this intelligence we developed a new brand promise and messaging matrix that clearly communicated the new brand proposition in a human, relevant way. MGW developed new brand guidelines that enabled consistency and clarity of message for all brand communications.

The communications was able to clearly differentiate the brand within a commodity category. The re-engineered brand strategy focused the communications around key brand assets and was a key variable in helping the company achieve a very successful IPO.