
Client:
Armanino McKenna
Assignment:
Direct Mail and Advertising Campaign
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Radio Advertising Web SiteThe three options to the right provide an in-depth look at the project pictured on the left. Select these areas to learn how Marketing Group West helped this project, and the client, in building the experience.
After opening their new office location in San Jose, California, Armanino McKenna wanted to build brand awareness and announce their presence as a "player" in the market place. They wanted a partner with experience, knowledge and who understood direct mail.
Marketing Group West developed a direct mail campaign consisting of a series of six postcards, each focusing on a service provided by Armanino McKenna.
The direct mail campaign was well received by both the client and the audience. The mailers generated calls into the San Jose office and the client was so satisfied with the outcome of the campaign, that they moved forward with a second campaign in the San Ramon, California market.