Client:

Siemens Oncology Care Systems

Assignment:

Solutions Campaign


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Siemens Medical is an established leader in the Oncology Care market. Their products are top of the line, and they wanted to create a new collateral system for delivering their message in a way that would be easier to follow and understand.

The Marketing Group West team was selected to develop a new look and style for the Siemens Medical product brochures.

After an intense internal process designed to learn all about the features of this sophisticated equipment, copy decks were produced that were right on target from the first set. And a design "system" was established and utilized throughout the entire family of products. New graphic standards were developed off of this system so that they would have consistency in look and feel, no matter what materials were developed on a world-wide basis.