The three options to the right provide an in-depth look at the project pictured on the left. Select these areas to learn how Marketing Group West helped this project, and the client, in building the experience.

To produce a video that would embody the GUESS? brand. The video was to be used as the opening for the One World, One Brand meeting in Los Angeles, the first time ever that GUESS? has brought it's accessory partners to the US as a group, to celebrate their partnership.

This high-energy, fast-paced video was developed using culturally diverse music and custom video footage mixed with a blend of GUESS? branded footage from recent fashion shows. The intention was to be sexy, edgy, youthful and truly global.

The video was so well received that it was played at the opening of the event, again before the evening dinner, at the opening of the second day, and at the close of the event - a true success!