
Armanino McKenna – Web Site
Click here to view the site in a new window.
Client:
Armanino McKenna
Assignment:
Web Site
Related Links:
Radio Advertising Print Communications Web SiteThe three options to the right provide an in-depth look at the project pictured on the left. Select these areas to learn how Marketing Group West helped this project, and the client, in building the experience.
Armanino McKenna is not your ordinary accounting and consulting firm. Ranked as a "Best of the Best Top 25 Firms in the Nation", they have a unique approach to servicing their clients and the ability to "think differently" from their competitors. Armanino McKenna wanted a website that reflected this uniqueness and told their story in a way that made clients, employees and new recruits feel connected to this extraordinary company.
The key to achieving sustained excellence is found in maximizing what Marketing Group West calls the trillium space where brand, culture and communication come together. Utilizing this concept, Marketing Group West helped Armanino McKenna clearly define and communicate the company mission, vision and key service offerings. Based on research obtained, we focused on key areas of interest including the Home, Career and Bio pages. Overall, we created a dynamic site unique to Armanino McKenna with emphasis on user interface, ease of navigation and future expansion possibilities.
Anecdotally, the website won rave reviews from the client and industry specialists. The site received over 4, 000 hits a month during the rollout phrase. Editor and chief, Howard Wolosky of Practical Accountant also issued rave reviews for the website.