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GUESS?, a leading manufacturer in the clothing industry, was experiencing substantial growth worldwide through increased sales of core products, and by entering into a private label branding strategy with their accessory partners. Company leadership felt that the time was right to bring their 500 global partners to the company's Los Angeles-based worldwide headquarters to thank them for contributing to the company's sales successes and to bring them all together for the first time under the GUESS? brand. The meeting needed to be inspirational, motivational, and rewarding.

We created an environment that was elegant and sophisticated, yet still evoked the edginess that was synonymous with the GUESS? brand. The opening video used stylish and memorable footage to depict a multicultural world brought together under the theme-One World, One Brand. The dinner and award presentations exuded the elegance and fashion that embodied the GUESS? brand. The entertainment combined young, edgy music, with artistic dance for a truly engaging and entertaining event.

The event was extremely successful. The non-traditional atmosphere proved as fun and exciting as it was entertaining-providing the attendees with a taste of Hollywood at its best. Many participants remarked that it felt like a large family reunion, with a decidedly European flair. Accessory Partners left feeling valued and appreciated, having been able to connect with their global partners in a way that had never before been possible-One World, One Brand.