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New Century Mortgage was ranked eighth overall in the mortgage industry, but wanted to achieve top-three status by close of 2008. New Century wanted to leverage strong 2004 sales figures to sustain momentum in the 2005 sales year. The company wanted to stage a National Sales Meeting that was more dynamic and energizing than the pervious year's event, one that would celebrate sales successes, review new-year challenges, and introduce companywide initiatives that would move New Century closer to its near-term goal.

MGW recommended using The Universal Amphitheatre in Los Angeles, California, a venue that offered a dynamic setting and had the power to inspire. The event was themed "Mission Possible," to address the notion that while the challenges to attaining a top spot in the industry were substantial, New Century had the right people, with the right focus and determination to achieve their goal. A series of motivational icons and signage were developed and implemented within the larger-than-life multimedia extravaganza.

Mission Possible was a high-profile motivational tool through which New Century Mortgage leadership was able to effectively convey insights and information about an industry in change, and how corporate would move strategically to help its sales force optimize a market that would move New Century closer to its top-tier goal.